Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The product will be available in regular and zero-sugar varieties. People who want to try Dreamworld can buy it in the United States and Canada starting on August 15, for a limited time. Customers can also get digital Dreamworld-inspired outfits for their avatars to wear online. While it didn’t have a mysterious-sounding flavor, it was developed in collaboration with Marshmello, a Grammy-nominated DJ and electronic music producer, and marked the first time the beverage company created a drink with an artist.Įach Coca-Cola Creations flavor is launched along with a specialized online experience, and Dreamworld is no exception.ĭreamworld cans and bottles come with QR codes that provide access to a virtual, augmented-reality “music experience,” where people can listen to music from a DJ avatar and play games. The third item, which launched earlier this summer, had a more traditional strawberry and watermelon flavor. Products like “Dreamworld,” which advertise a concept rather than a flavor, are a way to spark conversation around Coca-Cola.īefore Dreamworld, Creations rolled out Starlight ( space-flavored) and Byte ( pixel-flavored). But sales of regular sodas are waning across all soft drink companies, so Coke has to be creative.Ĭoca-Cola's new flavor is inspired by dreams. With fewer products, it’s become even more important for the company to drum up interest in Coke. Creations is a way for Coca-Cola to shine a spotlight on its core product, while trying to bring gamers and younger audiences into the fold.Ī few years ago, Coca-Cola cut its portfolio in half, ditching beloved products like Tab. “Dreamworld” is the fourth drink to come out of Coca-Cola Creations, Coke’s new innovation platform that focuses on limited-time items with a digital component. “We took inspiration from the technicolor world of dreams, adding a dash of vibrant flavors to our great Coca-Cola taste,” the spokesperson added. “We wanted to create a dream-inspired drink that was recognizably Coca-Cola but with additional cues that bring to life the playfulness and brightness of dreams,” a company spokesperson said in an email about the product. Coca-Cola’s latest experimental, limited-time flavor is here.
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